The Maine Coast Microbrewerery needed a logo makeover which would apply to all of their graphics as well as to four new six-pack designs for their best selling brews.

The owner asked that I utilize the rocky cliffs illustration from their original graphics, but that I also create a look which would convey a classic nautical feel, typical of of Downeast Maine. The challenge was not so much to capture that feel , but to do so in a way which would also be contemporary and still distinctive among the many microbrews on New England store shelves.

Each of the final designs incorporates a background graphic or motif representing the particular style of beer. When stocked in shelves, the revised graphic, with its compass points and distinctive Copperplate type, create a single and strong impression.

The Jack Russells package carries a logo that Melissa Roberts and I created, and which we applied to signage as well.